THE EFFECT OF PRODUCT QUALITY AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS WITH SATISFACTION AS A MEDIATION VARIABLE IN ALAS COFFEE, TEMBARAK DISTRICT, TEMANGGUNG REGENCY

The research entitled Effect of Goods Quality and Sales Promotion on Purchase Decisions with Satisfaction as a Mediation Variable in Alas Coffee, Tembarak District, Temanggung Regency, aims to determine the effect goods quality consumer purchasing decisions, sales promotion product together decisions at Coffee satisfaction mediation. method used descriptive quantitative methods. population this study were consumers who use coffee services Temanggung. survey results while reached 200 people. number was 50% population, so samples 100 respondents. show that has significant coffee. Product pedestal mediation